Jeremy Gutsche delivered the personal care products keynote at 2012 Annual Meeting in Naples on February 23, 2012.
Jeremy discusses how innovation is the key to success during his Personal Product Innovation Keynote. He outlines this thesis through discussing how various businesses, including Disney, CNN and MTV were all started during recessions. Despite economic hardships, these companies were able to overcome obstacles and grow to be some of the largest companies in the world. Jeremy further explains how these moments of chaos pushed companies to think beyond traditional mentalities, and expand their ideas and concepts into unconventional territories. In doing so, many companies are able to discover patterns and products never thought of before. His Personal Product Innovation Keynote dives into how businesses grow through this forward-thinking, non-traditional mentality, and connect on a deeper level with consumers.