Jeremy Gutsche delivered the marketing keynote at Australian Business Congress in Melbourne on August 16, 2012.
During Jeremy’s Marketing Research Keynote, he dives into how keeping track of a broad range of ideas and products can lead to insight in a number of different industries. Much of Jeremy’s research comes from TrendHunter.com, a company he founded in 2006, which is now the number one trend-spotting community in the world. Contributors come from all over the globe, so the products and innovations covered on the site include features from a variety of backgrounds, cultures and demographics. In his Marketing Research Keynote, Jeremy discusses how businesses can benefit from trend hunting and recognizing patterns throughout these developments. By doing so, companies can stay ahead of the competition and innovate their strategies to invent new products and campaigns.