Jeremy Gutsche delivered the marketing keynote at GM Dealer Business Conference in Toronto on September 28, 2011.
Much of Jeremy’s success can be attributed to his uncanny ability to recognize emerging trends across a variety of industries. Having been described as the “go-to guy for what’s next” by The Globe and Mail, Jeremy had plenty of knowledge to offer the audience. His Marketing Insight Keynote shed light on different marketing strategies and tips from his award-winning book, ‘Exploiting Chaos: Ways to Spark Innovation During Times of Change.’ During his presentation, Jeremy outlined the specific tips on how to effectively package a story to gain maximum exposure. His Marketing Insight Keynote also discussed the advantage of connecting with customers on a emotional or cultural level rather than assuming the extent of their preferences. By making that connection, companies and businesses will benefit by making a lasting impression in the minds of consumers. Jeremy complemented the thoughtful content in his Marketing Insight Keynote with personal anecdotes and engaging YouTube video clips.