Jeremy Gutsche delivered the recreation keynote at Canadian International Turfgrass Conference in Vancouver on March 6, 2011.
This event brought together the members of the Canadian Golf Superintendents Association. During his Golf Management Keynote, Jeremy elaborated on a variety of insightful concepts from his award-winning book, ‘Exploiting Chaos: Ways to Spark Innovation During Times of Change,’ and applied them directly to the management of golf courses. Jeremy’s Golf Management Keynote summarized the value of customer obsession in any industry. He motivated the audience to discover new opportunities to connect with customers on a cultural level, which in return, will create more effective and focused strategies. His Golf Management Keynote, heavy in thoughtful content and research, offered the perfect balance of entertainment and education.