Jeremy Gutsche delivered the broadcasting keynote at WAB Annual Conference: Our Changing World in Kananaskis on June 3, 2008.
By discussing various topics from his critically acclaimed book ‘Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change’, Jeremy Gutsche gave an inspiring account concerning the ever changing world of business in his Broadcasting Development Speech. Gutsche motivated a large array of media professionals at the event by discussing key concepts from the book that are directly applicable to the television and broadcasting industry. Topics ranged from how to turn an idea into a viral story that would reach millions of viewers, to various ways to forge a cultural connection with consumers. Attendees left Gutsche’s Broadcasting Development Speech with tips for packaging viral stories, as well as ways to cultivate cutting-edge ideas. By drawing and his own personal experiences and incorporating new media in his presentation, Gutsche connected with his audience in way that was accessible, entertaining, and informative.