Jeremy Gutsche delivered the brand keynote at Swedish Match North America Management Meeting in Avon on January 17, 2012.
Jeremy’s Brand Innovation Keynote discusses how companies can exploit times of crisis to develop business strategies. He explains how crisis pushes companies to make decisions faster, not over-think certain ideas and relearn the needs of consumers. Times of economic chaos force businesses to reevaluate their customers, leading these companies to expand, improve and develop their products and strategies to fit the desires of consumers. Using personal anecdotes and experience from the field of customer research, Jeremy explains how success can lead to complacency, which will ultimately be the “architecture of your downfall.” During his Brand Innovation Keynote, he dives into the need to constantly reevaluate both consumer and competition to capitalize on an uncertain marketplace.