Jeremy Gutsche delivered the auto keynote at 2011 Spring ACE Conference in Ottawa on April 20, 2011.
The majority of Jeremy’s Automotive Conference Speech included segments discussing different concepts and topics featured in his award-winning book, ‘Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change.’ During his Automotive Conference Speech, Jeremy explained effective strategies and tips for stimulating innovation within the automotive industry. He expanded on why businesses must resist complacency, and always strive to accomplish more despite potential risks. In the automotive industry, forward-thinking is a must to incite new concepts and designs. Another topic covered during Jeremy’s Automotive Conference Speech was creating a cultural connection with consumers. He discussed how emotional appeal is not enough, and businesses must understand the cultural terrain at the time to develop an intimate relationship with consumers.