Jeremy Gutsche delivered the advertising keynote at Federated Media Publishing in New York on April 14, 2009.
During the Advertising Strategy Meeting Jeremy covered a variety of topics from his award-winning book, ‘Exploiting Chaos: Ways to Spark Innovation During Times of Change.’ His Advertising Strategy Meeting was carried out in an engaging manner, with segments devoted to team strategy, customer obsession and intentional destruction. He cited different case studies from his book that demonstrated how some of the most thriving companies in today’s economy were created during times of economic recession. Jeremy shared these stories with the audience to emphasize the importance of taking risks and keeping an open-mind in all business ventures. To complement the instructional aspects of his Advertising Strategy Meeting, he shared anecdotes from his experience in the corporate and entrepreneurial world, as well as entertaining online video clips that tied in with his ideas.